
BUD Funding
BUD Funding(BUD Fund) is a funding program launched by the Hong Kong Special Administrative Region Government to support Hong Kong enterprises in building brands, upgrading and transforming, and expanding into mainland China and overseas markets, helping them to enhance their competitiveness, promote business development, and expand into international markets.
Funding Amount and Eligibility
The BUD Special Fund provides financial support to enterprises for projects such as brand promotion, upgrading and renovation, and opening up new markets. Each enterprise can receive a maximum of HK$7 million in funding.
According to the new measures issued by the Trade and Industry Department on March 14, 2025, the total approved expenditure of the BUD Special Fund will be adjusted from a 1:1 ratio between the government and the enterprise to a 1:3 ratio, and the first phase of the grant will be adjusted from 75% to 20%. The remaining 80% of the funding will be obtained one year after the project is completed and two months after the final report is submitted.

Supportable projects
The BUD Special Fund provides financial support to enterprises, covering a variety of projects, including establishing companies in the Mainland or overseas, enhancing brand image, formulating marketing strategies and business operations. In addition, the 2024 Policy Address mentioned that the scope of regional funding for "E-commerce Easy" will be expanded to the ten ASEAN countries, and more targeted funding will be provided to enterprises to implement green transformation projects to enhance their competitiveness and development potential.
Market expansion
Assist enterprises to cover the expenses related to setting up companies in the Mainland or overseas markets, including business registration, purchase of special equipment, office rental, decoration, hiring of employees, etc.
Brand promotion
Support enterprises in brand design, brand promotion activities, participation in international exhibitions and market research, help enterprises enhance their brand image and market visibility, and expand domestic and foreign markets.
Information Technology
Provide comprehensive IT upgrades for enterprises, such as the establishment and optimization of ERP systems, CRM systems, and e-commerce platforms, etc. Help enterprises maintain their competitive advantage in the digital age.
Product Development
The funding can be used for new product design and development, as well as business process restructuring and upgrading, to improve product quality and operational efficiency and enhance market competitiveness.

Expanded countries
Asia
Mainland China, Macau, Japan, South Korea, Singapore, Malaysia, Vietnam, Thailand, Philippines, Indonesia, Cambodia, Laos, Brunei
Australia and New Zealand
Australia, New Zealand
Middle East
United Arab Emirates, Kuwait
Americas
Canada, Mexico, Chile
Europe
United Kingdom, Germany, Italy, France, Switzerland, Netherlands, Sweden, Norway, Denmark, Finland, Iceland, Austria, Belgium, Luxembourg, Liechtenstein, Georgia
Q&A
Understanding the application process and funding scope of the BUD Special Fund is crucial for a successful application. The following are some frequently asked questions and their answers to help you better understand the relevant regulations and requirements of the fund.